The annual Black History observance acts as a gauge of the current political climate, so in what ways can we modernize it?

We are in Black History Month in the Britain, and it appears it’s time for a reassessment. As time has passed, an observance that began as a festivity and recollection of heritage, traditions and links between international African diaspora communities, has developed a business-like atmosphere, expanding to include functions where African descendants are paid to talk to predominantly white listeners about “unconscious bias” and supportive partnership. The anti-racism rallies of the last decade created a surge in the enterprise of displaying cultural sensitivity. Yet, that phase is now over. The wave has peaked, leaving a sort of hollowed out legacy of what promoting consciousness is for.

The Origins of Black History Celebration

Initially celebrated in the United States and Canada, Black History Month was conceived in 1962 as “Negro History Week” by African American historian Carter G. Woodson with seven days of celebration and reflection in the February's second week. Black History Month grew out of this campaign and was formally inaugurated in 1970. Currently it is marked not only in the North America in winter, but also in October in the UK, Deutschland, Éire and the Netherlands.

The period has developed since those days, focusing less on the histories of colonial slavery and civil rights battles, and greater focus on notable African descendants in public life, creative fields, and advocacy, and extensively acknowledging the impact Black people have made to influence the nation. It is in schools where Black History Month is most commonly celebrated, with lectures and artistic activities. But the way the celebration is commemorated is a reflection of the political moment. How it progresses is a instructive case in how appropriation leads to weakening: the restructuring of Black History Month has impeded the purpose of it, which is to address embedded and established prejudice.


A Troubling Time

Few things illustrate how crucial it is to rethink Black History Month better than the current time in which it occurs this year. In the UK, a resurgent right in the form of the Reform organization is leading the polls. In the recent season we observed the most significant ultra-conservative gathering in the UK's past. a prominent political figure, the person of color at the helm of the Tory party, is a staunch adversary of the racial justice movement, and we are in a position where a elected representative feels empowered to state that “not seeing any white faces” in parts of a city is a source of worry. Simultaneously, ultra-nationalist movements are surging in Europe as a entirety.

In the United States, a significant offensive against diversity initiatives and positive discrimination has been brought, often successfully, to the supreme judicial bodies of the country. A effort to scrub African American heritage and experience from the records is ongoing. One of Donald Trump's initial presidential directives targeted the National Museum of African American History and Culture, and the Smithsonian Institution, alleging that they of a “concerted and widespread effort to alter the country's historical narrative” by portraying America “as naturally discriminatory”.

In this context, the month represents how minimally it can be impactful if it is restricted to either obligatory business commemorations, or stripped of political content festivities of historical achievements, rather than addressing the situation of the present. It also demonstrates how its limited duration means that it is disconnected from the more extensive continuous action that is needed. Denise Miller, a prof at an educational institution, articulated it most accurately when she voiced worries about the fleeting superficial actions of the month. “The difficulty with embracing a superficial method”, she wrote, “is that it typically leads to that Black History Month turns into a brief show rather than a catalyst for change.”


Reevaluating, Not Abandoning

Establishing how to adapt, revise and extend actions for fair treatment and appreciation in such moments of dejection and worry is a treacherous thing. There is a inclination to just eliminate observances such as Black History Month entirely, believing they are inadequate for current needs, or are vestiges of an time that has failed to deliver.

However, regardless of the situation, Black History Month, and in fact the complete comprehensive structure and heritage of campaigns for equality – grassroots Black Lives Matter organisations, DEI programs, and yes, even those talks to businesses – constitute an infrastructure that a lot of work has been invested in. It is there not only to deteriorate as the political landscape shifts (and in fact, deteriorates), but to be a vital organism.

So what would a fresh vibrant Black History Month seem? Firstly, it would be more than a single focused period: something that is distributed throughout the annual calendar (as various establishments are already beginning to do), parts of its content (particularly around notable African descendants) included in academic syllabi. It would also be a era that does not shy away from governmental matters, and provides room for citizens, particularly young people, to share their anxieties and narratives. What purpose serves simple recognition of the history when it doesn’t reckon with the contemporary truth of far-right rallies in the urban areas? Institutions who mark it should not be pacified with the non-confrontational words of hidden discrimination and sensitivity to “microaggressions”, but confronted with the risks that face all if anti-racism is not taken seriously. To summarize, Black History Month should be made contemporary, pressing, and responsive. Perhaps an entire name rebrand is in order – Black History is Now Month.

Vicki Ayala
Vicki Ayala

A digital strategist with over a decade of experience in helping startups and enterprises optimize their online presence for growth.